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Mercedes-Benz

What they DO have (the steelman — the strongest case for them)

  • In-car generative AI, shipped and dated. The MBUX Virtual Assistant on MB.OS, presented at CES in January 2024 — "human-like virtual assistant powered by generative AI." [Evidence] 1 A product feature, prominently marketed. [Marketing]
  • Serious factory digital twins. With NVIDIA Omniverse, announced at CES on January 3, 2023: digital twins to design and plan manufacturing at the Rastatt plant. [Evidence] 2 By September 20, 2023 this extended to Rastatt, Kecskemét and Beijing with a roadmap to 30+ factories, including an AI paint-shop energy pilot (~20% savings claimed). [Evidence + Marketing] 3
  • Engineering platform: Mercedes (Daimler) famously switched its CAD standard from CATIA to Siemens NX — documented in this study's Siemens report. [Evidence] 4

Why no full report

Both public AI stories sit either side of part engineering: MBUX is an in-car product feature; Omniverse is factory planning. The follow-up check was made: the one promising engineering-press piece ("Mercedes-Benz Navigates a Virtual Future," Digital Engineering) returned HTTP 403 again on 2026-08-01, direct and via archive, and remains uncited; no other dated source describing AI inside Mercedes part-design/simulation engineering was found. No moulded-parts AI evidence at all. [Evidence of absence]

What would change our mind

A dated Mercedes disclosure of AI in component engineering (surrogate simulation, generative part design, DFM) — e.g. via its Siemens NX/Simcenter stack — would reopen the assessment; interior trim would make it directly relevant, since Mercedes interiors are moulded-parts-dense. [Inference]

References

  1. "Mercedes-Benz heralds a new era for the user interface with human-like virtual assistant powered by generative AI," CES, Jan 2024 (media.mbusa.com; page is script-rendered — title/content verified via search index, accessed 2026-08-01) — https://media.mbusa.com/releases/release/ebe78e1e0abb0f8a2f173a4032054126-mercedes-benz-heralds-a-new-era-for-the-user-interface-with-human-like-virtual-assistant-powered-by-generative-ai ↩

  2. "Mercedes-Benz to Build Factories With Omniverse" (Rastatt digital twin), NVIDIA blog, Jan 3 2023 — https://blogs.nvidia.com/blog/mercedes-benz-next-gen-factories-omniverse/ ↩

  3. "Mercedes-Benz Prepares Its Digital Production System for Next-Gen Platform" (Rastatt, Kecskemét, Beijing; ~20% paint-shop energy pilot; 30+ factory roadmap), NVIDIA blog, Sep 20 2023 — https://blogs.nvidia.com/blog/mercedes-benz-ev-nvidia-omniverse-generative-ai/ ↩

  4. engineering.com: inside Daimler/Mercedes' switch from Dassault CATIA to Siemens NX (citation reused from the Siemens report) — https://www.engineering.com/inside-daimler-mercedes-switch-from-dassault-systemes-to-siemens-plm-and-nx/ ↩